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Worldaware is creating opportunities for the
business community to take a more active
part in influencing development policies, at a time
when the key role of the private sector has become
widely recognised. The relative decline in the
volume of official aid for developing countries has
made closer collaboration between the public and
private sectors imperative in the interests of
sustainable development.
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Worldaware works in a variety of ways to
encourage and assist the media to provide
sustained and well-informed coverage of world
development issues. The methods used have changed
over the years, in response to changes within the
media. In recent years the greatest successes have
been achieved with local and regional media.
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